SANTA ROSA ENTERTAINMENT GROUP
A Brief History
Santa Rosa Entertainment Group
The Tocchini family’s long involvement in the film entertainment business stretches back to 1926. At that time, Dan Tocchini Sr. constructed one of the very first movie theatres in Santa Rosa, California: The Strand Theatre. The Strand showed the very first “talkies” in Santa Rosa.
Dan Tocchini Sr. later developed and operated an impressive circuit of theatres throughout Northern California, including the Rose Theatre, the Empire Theatre, and the Roxy Theatre in Santa Rosa; the El Rey Theatre and the Analy Theatre in Sebastopol; and the Mystic Theatre in Petaluma. In 1957, the senior Tocchini shifted control to his son, Daniel F. Tocchini, who added the Cal Theatre and Parkway Auto Movies in Petaluma.
In 1972, Daniel F. Tocchini first established the theatre company that later became Santa Rosa Entertainment Group (SREG). Santa Rosa Entertainment Group initiated an aggressive plan to build a circuit of premier multiplex theatre facilities, including the Rockridge Cinemas in Oakland and the Lakeside Cinemas in Santa Rosa.
Today, Santa Rosa Entertainment Group is still a family-run company that operates, designs, builds, and renovates theatres. SR Entertainment Group also “buys and books” film, manages concessions, and performs other administrative functions for a growing network of motion picture theatres and independent exhibitors.
SR Entertainment Group operates many state-of-the-art megaplexes in California, including the Roxy Stadium 14, 3rd Street Cinemas 6, and Airport Stadium 12 in Santa Rosa; the Sierra Vista Cinemas 16 in Clovis, the Lodi Stadium 12 in Lodi, the Plaza Cinemas 14 in Oxnard, and the Roxy Stadium 11 in Camarillo. These remarkable state-of-the-art complexes feature large snack bars as well as the ultimate in picture and digital sound presentation and giant auditoriums with wall-to-wall screens.
In a departure from other major theatre chains, President and CEO Dan Tocchini, along with his wife Amy as Secretary/Treasurer, oversee a small local office staffed with dedicated professionals. Neil Pearlmutter, Vice President, oversees acquisitions, technology, purchasing, construction, and the CULT Film Series. Leading Operations is Regional Manager Keith Bouvette. Administration is conducted by Corporate Administrator Joe Luis. The film booking and buying department is run by Mike Timko and his assistant Caleb Dix. Accounting responsibilities are managed by Controller Sue Cozad, along with her assistants Jami Walker and Adriana Morales. Catherine DePrima manages marketing and special events, while Gwen Adkins handles the Senior Movies and Kid Series Programs.
The Tocchinis are very proud of their local staff. “They are some of the finest people I have ever had the pleasure of working with,” Dan says. “They feel like family.”